Writing Alt Text That Helps Everyone
Good alt text is a small craft with an outsized impact — on accessibility, on SEO, and on the moments when an image simply fails to load.
Saturday, August 8, 2026
Considered writing on technology, design, business, and the craft of doing better work.
Good alt text is a small craft with an outsized impact — on accessibility, on SEO, and on the moments when an image simply fails to load.
Editor's picks
Reader favorites
Fresh off the press
You can ship fast, relevant search on the database you already run. Here's how tsvector, GIN indexes, and ranking fit together in real projects.
In March 2024, Interaction to Next Paint replaced First Input Delay as a Core Web Vital. Here's what INP measures, the thresholds that matter, and how to fix a slow score.
Largest Contentful Paint should be 2.5 seconds or less. Here's what LCP measures, the four parts a slow score breaks into, and the fixes that actually move it.
The gap between a mediocre AI answer and a great one is usually the prompt, not the model. Here's a practical framework — task, context, examples, format — with a before-and-after you can copy.
A good CLS is 0.1 or less. Here's what causes the page to jump while it loads — images, ads, fonts, injected content — and how to hold everything in place.
Core Web Vitals are three metrics — LCP, INP, and CLS — that measure loading, responsiveness, and visual stability. Here's what each one means, the thresholds, and which to fix first.
From the desk of
You can ship fast, relevant search on the database you already run. Here's how tsvector, GIN indexes, and ranking fit together in real projects.
In March 2024, Interaction to Next Paint replaced First Input Delay as a Core Web Vital. Here's what INP measures, the thresholds that matter, and how to fix a slow score.
Largest Contentful Paint should be 2.5 seconds or less. Here's what LCP measures, the four parts a slow score breaks into, and the fixes that actually move it.
The gap between a mediocre AI answer and a great one is usually the prompt, not the model. Here's a practical framework — task, context, examples, format — with a before-and-after you can copy.
From the desk of
Good alt text is a small craft with an outsized impact — on accessibility, on SEO, and on the moments when an image simply fails to load.
Visitors decide whether they trust a site in seconds, mostly on how it looks. Here are the research-backed signals that build credibility — and a checklist to audit your own site.
From the desk of
Most weekly reviews die after a month because they are too long and too vague. Here is a 20-minute version built to survive a busy week.
The newsletter
Our best essays and reporting, delivered to your inbox. No noise, unsubscribe anytime.
Explore topics